The UK premiere of Land Rover’s new branding concept, using Gilbert’s’ ventilation to help re-imagine modern luxury design with sustainability, has been unveiled
The reveal took place at one of the marque’s most prestigious dealerships, Stratstone Mayfair, London.
The new image for Land Rover meant a similar new image for the retail outlet, which has been a Stratstone location for more than a century. In designing a modern environment that exuded quality, architect Studio Hagger specified Gilberts’ GSLS slot diffusers to supply and extract the showroom ventilation.
The combination of two- and four-slot diffusers, installed by Rossair, were powder coated in a subtle cream to blend seamlessly with the understated luxury surroundings that included a specialist polished plaster, providing an appropriate backdrop for the high-end vehicles.
Gilberts GSL series https://gilbertsblackpool.com/wp-content/uploads/2023/06/Series-GSL-June-2023.pdf has been designed to meet the exacting performance requirements and standards of modern slot diffuser applications. Combining up to date styling and design technology to blend with modern architecture the GSL maintains excellent air distribution characteristics providing smooth, accurate and flexible airflow control through clean, unbroken lines. Discreet control vanes allow the airflow to be directed across the ceiling, ensuring optimum comfort for potential purchasers within the space below.
Jonathan Sloan, Head of Business Development @ Pendragon plc, owner of Stratstone:
“The brief was to deliver a unique retail experience. Each element of the design has been meticulously thought through to be an inspiration, that maximised interior space whilst maintaining an alluring atmosphere. It was therefore fundamental that the means of delivering a fresh atmosphere in the showroom blended seamlessly into the background, yet mirrored the luxurious ambience without detracting in any way from the customer experience.”
Gilberts has a reputation for delivering discreet ventilation solutions for prestigious outlets. It has worked with brands including Virgin, Gleneagles, Royal Albert Hall, BAE and the All England Lawn Tennis and Croquet Club (aka Wimbledon).
